Over 50% of mobile website visitors will leave a page if it takes over three seconds to load. Meanwhile, neglecting to mobile optimize your website can annoy 48% of your users into leaving. Neglecting your website’s user experience (UX) and technical SEO could cost you, customers.
As they leave, your bounce time will rise, causing your organic search engine rankings to drop. You need technical search engine optimization.
What exactly is technical SEO, and how can you benefit from SEO services? Read on to find out!
What Is Technical SEO?
Technical SEO, or search engine optimization, involves optimizing the backend of your website for search engines. Improving the user experience on your website can strengthen your technical SEO. When completing your technical SEO audit, you should:
- Follow Google’s Core Web Vitals
- Find and fix duplication content
- Create an SEO-friendly website structure
- Submit your sitemap to Google
- Speed up page load times
- Optimize your website for mobile devices
You can run your website through Google’s Mobile-Friendly Test and PageSpeed Insights to ensure it’s optimized and fast.
Making these improvements could boost your website’s ranking on Google’s search engine result pages (SERPs). Higher rankings can help you reach more customers online. You can start generating more website traffic and brand awareness before generating more sales.
Neglecting technical SEO practices could cost you traffic and potential revenue. Search engines might struggle to crawl and index your website content. You won’t appear for relevant search queries, even if you invest time and energy in content creation.
If your pages are slow or aren’t mobile-optimized, visitors might leave feeling frustrated. Their tendency to leave will signal to Google that you’re not creating a positive user experience. Google won’t rank your website at the top of SERPs, reducing your reach.
Benefits of SEO Services
If you’re struggling to apply the best technical SEO practices, consider outsourcing to an SEO Expert. Requesting professional SEO services will ensure you’re applying relevant search engine optimization strategies. Since Google’s search engine rankings change constantly, your rankings could drop if you’re not making relevant changes.
Here are a few benefits of requesting SEO services to consider before trying to complete a technical SEO audit on your own.
Speed Up Your Website
A technical search engine optimization expert can speed up your page load times. Remember, people will get frustrated if your pages don’t load quickly. As they leave, your bounce rate will increase.
Slow load times can frustrate visitors and hurt the user experience.
People want immediate, easy access to the answers they’re searching for. You can use Google’s PageSpeed Insights to determine why your pages are lagging. For example:
- Messy code
- Not using caching techniques
- Too much flash content
- Too many ads
- Unoptimized images
- JavaScript issues
- Excessive HTTP requests
- Not using a CDN
- The CSS isn’t optimized
You can start compressing media files, making adjustments to your site’s code, and removing unnecessary plugins. These changes can speed up page load times.
Improving your load times can improve the user experience, potentially improving your organic rankings in the process.
Help Search Engines
Applying technical SEO practices can make it easier for search engines to crawl and index your website content. If Google’s bots can’t find your content, you won’t appear for relevant searches.
If your website isn’t appearing for relevant searches, your competitors are instead. You might start losing potential sales as a result.
You can use an internal linking structure to ensure search engine bots can find and index your content. You can also block bots from indexing content you don’t want them to find. Improving your site crawlability can help you appear for more searches.
Remain Secure
If your website isn’t secure, you could unintentionally leave customers vulnerable to an attack. If customers find out a hacker stole their private information, they might not trust your brand. They might tell others to avoid your website, hurting your brand’s credibility and reputation in the process.
Your SEO specialist can ensure your website is secure. Site security is considered a ranking factor.
Make sure your website has an SSL certificate. If you don’t see “HTTPS” in front of your domain name, talk to your SEO specialist. An SSL certificate will ensure consumers are safe as they explore your website.
Fix Dead Links
If a visitor clicks on a link, only to get directed to a 404 error page, they could get frustrated. Broken and dead links can hurt the user experience. Visitors might leave your website without finding the content they need.
You might have dead external links (which refer readers to the content on other websites). Using relevant external links can help you support any claims you make on your site.
Your SEO specialist can complete a technical SEO audit to spot broken links before ensuring they direct to relevant pages.
Get Mobile Optimized
The average American spends 5 hours and 24 minutes on their mobile device each day. Nearly 60% of website traffic comes from mobile devices. If your website isn’t mobile-optimized, visitors might leave your site.
Your bounce rate will increase.
Google also uses mobile-first indexing, meaning it checks the mobile version of your website before determining your rankings. Prioritizing technical SEO will ensure you’re optimized, helping you appeal to more customers.
Improve the User Experience
A positive user experience indicates your website is easy to navigate and use. If not, visitors might struggle to convert or find the information they need. You’ll start losing customers and revenue.
Applying the top technical SEO practices will improve the UX, helping you generate more leads and sales in the process.
Start Using Technical SEO Services to Rank Up Today
Neglecting your technical SEO could hurt your organic search engine rankings. You’ll struggle to expand your reach online as a result. Instead, consider requesting SEO services this year.
Working with a specialist will ensure you make the necessary changes to your website in no time.
Searching for more tips? You’re on the right blog.
