What Are the Key Types of Digital Marketing?

Imagine you’re in the market for a product or service. What is the first thing you do?

If you imagined searching for the product online, you aren’t alone. 49% of Google’s one billion’s users start the process with a search.

Do you know how to ensure your business is at the top of the results page?

The trick to growing your brand and your audience is an awareness of the different types of digital marketing in the twenty-first century. In order to capture attention, you must think like your ideal customer.

We’ll describe a few of the most common digital marketing strategies below. Continue reading to learn how businesses of all sizes attract new customers and audiences.


Search Engine Optimization (SEO) and Search Engine Marketing (SEM) rely on high rankings on popular search engines like Google. The process involves tweaking your website’s content to ensure it ranks for relevant keywords. This often involves using web copy, blog copy, metatext, and alt text invaluable and strategic ways.

The benefits of SEO include the following:

  • High-quality web traffic
  • A higher quantity of site visits
  • Situates you as an expert in your niche
  • Cost-effective
  • Low investment of time and energy

Algorithms constantly change, so you may wish to strategize with an online marketing specialist. If this appeals to you, click for more.

Email Marketing

Email marketing is one of the top forms of digital marketing for retail businesses. You’ll send promotional materials directly to the inboxes of prospective or current customers. You’ll have opportunities to personalize the content to appeal to specific segments of your target audience.

The challenging element is that customers must opt-in to receive emails. Once they do, however, you can use automation tools to respond to their behavior in real-time.

Social Media Marketing

There are 2.96 billion Facebook users. If you utilize social media marketing, you can meet your audience where they are. It provides opportunities for personalization, interaction, and direct engagement.

Social Media Marketing relies on a blend of high-value, sharable content, and boosted content. If you know your current customers are on a specific app, investing in those existing relationships is an easy way to grow your audience.

Pay-Per-Click Marketing

With Pay-Per-Click (PPC) marketing, you pay for each click your ads receive. A popular example is Google Ads. It involves a bidding process in which brands determine the maximum amount they are willing to pay for each click.

The difference between SEO vs. PPC is that PPC often only targets a single keyword. PPC ads can often appear above SEO results in rankings, however.

Influencer Marketing

If you don’t have a large audience of your own, influencer marketing allows you to take advantage of a popular internet personality’s existing audience. You’ll partner with that individual on brand deals while building credibility and trust. The more loyal the audience base, the more sales you’ll receive per project.

What Types of Digital Marketing Have You Tried?

Your audience has more options than ever in our contemporary, digitized world. Growing a business depends on standing out. Using several types of digital marketing will ensure you find new customers and retain your existing ones.

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